LAV Productions chose Svetlana Kutuzova as a partner for the promotion and development of the YouTube channel "Weekend on Wheels" in June 2020. Since July 30, the channel has been launched and is working successfully. We did not make a mistake in choosing a specialist: Svetlana is proactive, always offers several options for consideration, outlining the pros and cons of each. Well-reasoned recommends certain solutions, well-versed in the topic. For two and a half months of the channel's operation, it reached the indicators that, with the same amount of funding, other experts predicted for 6 months. In our opinion, this is a direct proof of high professionalism and efficiency of work.